2012 TIA Summit

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Sponsored by Westpac

2 October, Rydges Wellington

About 230 tourism industry leaders attended the 2012 TIA Summit at Rydges Wellington on 2 October.

Sponsored by Westpac, the ‘Think Different’ event delivered plenty of food for thought on ways the tourism industry can cope with current challenges and embrace new opportunities generated by the rapidly changing international tourism environment.

Keynote speaker presentations

Keynote speakers included Prime Minister and Tourism Minister John Key, Westpac Chief Economist Dominick Stephens and Tourism New Zealand Chief Executive Kevin Bowler.

From Australia, Ann Sherry AO, Chief Executive of cruise ship operator Carnival Australia, championed the value of cruise ship passengers to New Zealand’s tourism industry and our country’s economy. 

John Lee, Chief Executive of Australia’s Tourism and Transport Forum (TIA’s Australian counterpart), shared how Australia’s tourism industry leaders are facing up to the future. 

Click here for presentations and audio.

Breakout session summaries

Six breakout sessions focused on provocative topics such as taxing visitors to fund tourism, whether domestic tourism is undervalued, and the challenge the industry is facing in keeping up with and fully embracing rapid technological change.

Read the Breakout session summaries.

Think fundamental ideas

In his closing statement, TIA Chief Executive Martin Snedden presented eight ‘Think Fundamental’ ideas that have the potential to be game-changers for the tourism industry and accelerate growth in visitor arrivals and expenditure.

Read the ‘Think Fundamental’ ideas.

Next steps

TIA is committed to building on the momentum created at the Summit. We will be calling on members to support us as we map out how best to progress this within a relatively short time frame.

Summit photos

Click here for a selection of photos from the 2012 TIA Summit.

Please credit TIA/Murray Lloyd when reproducing these photos.

Summit survey

We surveyed delegates immediately after the Summit and 96% rated it ‘worthwhile’ or better, and 48.2% rated it ‘very worthwhile’ – a great result. Read more.

Summit in the news

The 2012 TIA Summit received widespread media coverage on TV, radio and in the press. Click here to read a selection of the articles.