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About TIA

About TIA

Our Vision

A $41 billion visitor economy by 2025.

Our Mission

Through leadership, influence and action achieve tangible benefits for the tourism industry and New Zealand.

About TIA

The Tourism Industry Association New Zealand (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry.

We are vocal supporters of our industry, working to ensure tourism gets the recognition it deserves as a vital contributor to the country's economy and social health.

We have some 1500 members ranging from large publicly listed corporates to small B&Bs. Collectively, our members make up around 85% of New Zealand's tourism turnover. The more members and support TIA has, the stronger our collective voice and the more influence we have on policy and decision making.

  • We lobby local and central government to shape policies and create an environment that helps our industry grow and flourish.
  • We led development of the industry's Tourism 2025 growth framework which aims to almost double annual tourism revenue to $41 billion by 2025.
  • We provide leadership on matters that impact on the competitiveness and success of the tourism industry.
  • We deliver a comprehensive and diverse range of industry events including: TRENZ, the New Zealand Hotel Industry Conference, TIA Regional Tourism Summits, The Great Adventure, TIA National Tourism Summit.

Join TIA and enjoy the many privileges membership offers, as well as helping create a stronger tourism industry.

Our Board & CEO

TIA has a powerful board with representatives from across the industry. The Chairman is Company Director Grant Lilly who has experience in top executive roles with large New Zealand tourism corporates. 

Our Chief Executive is Chris Roberts. Click here to read more about Chris and the TIA team.

​For more information on TIA and how we can help you, follow the links below:

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