TIA provides leadership on matters that impact on the competitiveness and success of our members and the wider tourism industry.
Some of the projects we work on to help our members include:
During 2013, TIA is leading a project to create Tourism 2025, a national tourism plan that will set a clear long-term direction to grow the size, value and well-being of the New Zealand tourism industry
State of the Tourism Sector 2012
Provides an understanding of how the tourism sector sees its future by identifying the challenges and opportunities that lie ahead in both the short and longer term.
Tourism Future Statement 2011-14 - the Visitor Economy, Creating Wealth
Setting out the tourism industry's top priorities for action for the government.
Local government partnership
The visitor industry is seeking a much stronger partnership with local government in order to boost the already significant economic contribution visitors make to communities throughout New Zealand.
Adventure tourism safety
TIA takes a lead role in adventure tourism, helping to strengthen safety across this important visitor sector. The government has identified TIA as a trusted industry organisation and the most effective to implement several recommendations coming out of its review into adventure tourism safety.
AA Mood of the New Zealand Traveller
TIA has partnered with AA and Colmar Brunton to develop the Mood of the New Zealand Traveller survey. A twice-year survey asking Kiwis about their motivations for travel, what encourages them to travel and prevents them from travelling more.
Responsible Camping Forum
Spearheaded by TIA, the Forum works to manage community social and environmental issues around freedom camping.