Featured TIA Members
Chris Jolly Outdoors
An avid fisherman who wanted to share his love of Lake Taupo and the outdoors, Chris Jolly founded his business with his wife Sue in 1980, building an operation that offers activity options for most markets and visitor segments.
Chris Jolly Outdoors (CJO) products range from luxury private fishing charters and guided hunting tours to bird watching, bike tours and scenic cruises.
“Our range of activities means we cater to nearly all markets. We can also tailor products to suit different timeframes, tastes and budgets, from high-end travellers to FITs on a budget,” says Sue Jolly.
“We’re targeting the group tour market for our scenic cruising on Lake Taupo - for our daily scheduled cruises and also a ‘Quick Cruise’ option which is tailored to suit individual bus tour groups on tight time schedules. The daily cruises take visitors to see the lake’s Maori rock carving, with live commentary explaining the ancient history of the area.”
CJO also targets high end travellers who want an exclusive guided experience with products such as private fishing charters, fly fishing, guided walks and bike tours.
The private charters feature entertainment, wining, dining, trout fishing and clay bird shooting. An in-house chef will create a menu to suit every taste, and those lucky enough to catch a trout can enjoy it barbequed on board or transformed into sashimi.
Thirty years on and Sue says CJO is arguably Taupo’s most experienced and established outdoor activity operator, a family business that has built its success on delivering quality visitor products on Taupo’s beautiful lake, rivers and mountain ranges.
Chris Jolly Outdoors is exhibiting at TRENZ 2013.