TIA News updates | 9 April 2010

Online Newsletter

T-Mail Newsletter of the Tourism Industry Association

 © Tourism Coromandel

Mining – what our members say

TIA’s survey asking members about their attitude to removing areas of land from Schedule 4 of the conservation estate to open it to the possibility of mining drew 177 responses. 26.6% fully support land being removed as per the Government’s proposals in its discussion document, 24.3% are partly in support, and 49.2% do not support any land being removed from Schedule 4 to open it to the possibility of mining. The survey results will inform TIA’s submission on the Government’s proposals, due 4 May 2010. TIA will be releasing more analysis of the survey results and our submission. 

TIA also ran an informal website poll over the past couple of weeks, asking whether people support mining in national parks – 58% said no, national parks are sacred; 25% said yes, we need to boost New Zealand’s economy, 11% said maybe, but only in areas where visitors don’t go; and 6% didn’t know.

TIA in the news

TIA Chief Executive Tim Cossar told The Press that the winter outlook is uncertain given the drop-off in people booking ahead. The recent Totally Tourism West Coast Tourism Forum, facilitated by TIA Advocacy Manager Geoff Ensor, was reported in the Otago Daily Times. Tim Cossar was a panellist at the forum which discussed commercial recreation on the conservation estate.(Pictured: l-r, Tim Cossar, Totally Tourism Managing Director Mark Quickfall, Geoff Ensor).

<p>Freedom Camping - Tourism Industry Association NZ</p> Spaceships
Freedom Camping - Tourism Industry Association NZ
Photo: Spaceships
Freedom camping

The Nelson Mail is running a series of articles with comments for and against freedom camping. Today’s article includes comments from Spaceships, who gives travellers information from the Freedom Camping Forum to ensure they are doing all the right things. Read more.

Energy savings splash

 Hastings District Council

Photo: Hastings District Council

A Tourism Energy Efficiency Programme energy audit of four Hastings District Council-owned visitor sites found the council could cut $22,241 off its annual energy bill and reduce carbon emissions by 2.5 tonnes each year by implementing some simple energy savings initiatives. The cost savings were identified in an energy audit of Splash Planet, Hastings Top Ten Holiday Park, the city’s Art Gallery and the Hawke’s Bay Opera House. Read the media release and the case study.

Pass it on launch

Kiwi Expat Association (Kea) launched Pass It On this week, an initiative to turn the nearly one million New Zealanders who live overseas into a network of virtual ambassadors. Along with non-Kiwis who love New Zealand, our expats are being asked to tell their mates and business contacts about everything New Zealand has to offer, particularly when the eyes of the world are upon us for Rugby World Cup 2011. A few savvy TIA members have already taken up the opportunity to post promotional video clips on the Pass It On website. Check it out here.

...RWC not only game in town

New Zealand’s tourism industry needs to be careful not to lose business by focusing exclusively on RWC2011 during the tournament, say industry leaders. In a joint media release, TIA, ITOC and the New Zealand Hotel Council said more than 180,000 visitors usually arrive in New Zealand during September and October and the RWC is expected to attract an additional 85,000 visitors. “It’s vital that we ensure the rest of the world doesn’t get the impression that New Zealand is full during Rugby World Cup,” says TIA Chief Executive Tim Cossar. Read more

Foreshore and Seabed Act submission

 Tourism Dunedin

Photo: Tourism Dunedin

TIA will be preparing a submission on the Government’s consultation document, outlining its proposals for reviewing the Foreshore and Seabed Act 2004. Click here to read the consultation document and for more information.  Submissions close 30 April 2010. If you’ve got any comments email TIA Policy Manager Simon Wallace.

Kiwis like Easter trading ban

Research New Zealand has polled New Zealanders to find out what level of support there is for a change to the current legislation that prohibits almost all retailers from opening on Good Friday and Easter Sunday. They say their poll suggests that retailers have far from established their case for a change to the law, with 61% of Kiwis opposed to a change of legislation to allow retailers to open on Good Friday and Easter Sunday. Read more.

Tell us whether you think shops should be allowed to open for Easter trading in our website poll.

Harvey Norman – special offer

TIA business partner Harvey Norman is offering members all furniture and bedding at trade commercial rates. Click here to read more about this special offer for TIA members.

New code share agreement

 Auckland Airport

Photo: Auckland Airport
Air New Zealand and Continental Airlines have started a reciprocal code share agreement, making travel to New Zealand easier and more convenient for Americans from some of the most populous states in the USA. Read more.


Tourism Leading Indicators Monitor

A sharp drop in international airfares and lower hotel room rates were amongst the ways industry used to stimulate demand during last year’s challenging trading environment, according to the latest Tourism Leading Indicators Monitor. The Tourism Ministry says international airfares dropped 13% in 2009, while room rates of NZ Hotel Council members dropped by 5.7% on average in the year to February 2010.

KiaOraMai – 100% service excellence

The KiaOraMai service industry training programme for frontline staff launches in Taranaki on Wednesday 28 April. Attendees will hear how KiaOraMai is an opportunity for tourism businesses to improve their bottom line.  

Going the extra mile…Want your staff to be known for going the extra mile with customers and visitors? Click here to find out how.

Qualmark boss steps down

Qualmark Chief Executive Geoff Penrose is stepping down from the role to take up some international opportunities. Mr Penrose has been with Qualmark for five years and contributed significantly to improving the quality of tourism product in this country, says Qualmark Board Chair David Wilks. “There are now 2300 Qualmark-licensed businesses and 400 Enviro awarded businesses. Geoff has delivered all we could have asked and the introduction of Qualmark Green is a major milestone for New Zealand tourism. We wish him well for the future.”

ADS feedback due today

 China National Tourist Office

Photo: China National Tourist Office

Feedback on the revised ADS Code of Conduct is due by the end of play today, Friday 9 April. The code is designed to improve the industry’s competitiveness in the China market and ensure a quality visitor experience. Read more.

“Flash selling’ marketing trend

One of the more controversial marketing techniques to emerge from the challenging business climate that prevailed in 2009 is "flash selling," or the blasting of time-sensitive offers to targeted prospects via email, writes hotelmarketing.com. Read more.

Medical tourism outlook

A number of punters are picking medical tourism as a key growth area for 2010. This blog by Keith Pollard, Managing Director of UK company Intuition Communication which publishes the International Medical Travel Journal, looks at the outlook for medical tourism. 

Social media - common mistakes

The growing level of maturity with social media doesn’t mean mistakes aren’t being made, according to Patricio Robles. To the contrary, he says many businesses make the same mistakes over and over again. Click here for his top ten common mistakes.



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