A Kiwi Canadian family offers the All Blacks some support! RWC 2011 has led to a 26% increase in September visitor arrivals. Photo: Cosy Corner Holiday Park, Mt Maunganui/Holiday Park Association
Strong growth for RWC 2011 visitor markets
Visitor arrival figures for September released today show significant growth from RWC 2011 team countries. 74,400 of the September arrivals indicated they came for RWC 2011. The UK visitor market increased 126.8%, France increased 691.9%, while South Africa was up almost 400%.
Total arrivals for September were up 26.3% or 45,783 people compared to September 2010. Chinese arrivals were up 7.6% and Malaysians are up 36.7% but these figures were subdued compared to recent monthly increases. Singapore continued its recent strong growth, up 66% for the month. Click here for more details.
TIA in the news
In an interview on TVNZ’s Breakfast show this morning, TIA Chief Executive Tim Cossar said RWC 2011 had been “patchy” for the tourism industry, with some sectors and regions doing well and others less so. Watch the video clip.
Give us your best shot - TIA photo competition
Entries are now open for the 2011 TIA photo competition, sponsored by Mercury Energy. This is your opportunity to show off your photography skills with a photo that encapsulates the theme of this year’s competition ‘New Zealand – living the dream’. There is also a new special category called ‘the energy of tourism’ to highlight our new partnership with Mercury Energy.
| R Tucker Thompson, Bay of Islands by Alex Chavalias. |
Photo: Alex Chavalias
There are fabulous prizes to be won, great PR opportunities for members, and the winning photos will feature in TIA’s 2012 calendar. The competition is open to TIA members and their staff only. Entries close 5pm, Thursday 3 November 2011. Click here for more information and conditions of entry.
TIA working for members
Protecting Bay of Plenty tourism
TIA Communications Manager Ann-Marie Johnson travelled to Tauranga this week to support Tourism Bay of Plenty’s efforts to protect the Bay of Plenty tourism industry and liaise with members following the Rena oil spill.
| Waimarino glow-worm tour.
Photo: Tourism Bay of Plenty |
A tourism industry update meeting on Tuesday night heard about the launch of the Love BOP campaign which aims to reassure travellers that the region is open for business with plenty of activities for everyone.
Online marketing and social media workshops
Register now for TIA’s online marketing and social media workshops, being held in nine centres during November and December. Click here for more details and to register, or email TIA Finance and Business Services Manager Tarsha Triplow
GST: Business-to business neutrality across borders
TIA, the Inbound Tour Operators Council (ITOC) and the New Zealand Hotel Council (NZHC) have lodged a submission to IRD on GST cross-border neutrality proposals after advice received from PriceWaterhouse Coopers. The proposals have potentially positive implications for tourism operators, hotels, inbound tour operators and visitors. At the same time, the industry is concerned there could be some negative connotations for businesses. For more details, email TIA Policy & Research Manager Simon Wallace.
Be a voice for tourism - make a video
Thanks to those members who have contributed video clips that tell sitting MPs and candidates why tourism is so important and why central government should support the industry. You too can help ensure tourism is high on the incoming government's agenda by making a short video and posting it on YouTube. Email the link to firstname.lastname@example.org and we’ll look at featuring it on our Tourism Future - The Visitor Economy: Creating Wealth website.
Employer seminars and other govt updates
Immigration NZ running employer seminars
Immigration New Zealand is hosting a series of half day seminars in November for employers of overseas workers. The seminars will cover a range of immigration focused topics including;
- skilled employment options – what are the policies and processes?
- acquiring workers from the Pacific islands
- Employer Accreditation – what are the benefits and processes?
- How you can help settle and retain your skilled migrant workers.
There will be opportunities to have your questions answered and to meet staff from Immigration New Zealand. Register here by 5pm Friday, 28 October to secure your place.
Biometric boost for border security
The use of biometrics will be extended, enabling Immigration New Zealand to speed up visa application processing, Immigration Minister Jonathan Coleman has announced. Immigration New Zealand now has the ability to store photos of all non-New Zealanders and extended powers to require fingerprints in some circumstances.
ACC levies reduced
Most tourism operators can expect a reduction in their 2012-13 ACC levies, following an announcement this week by ACC Mi
nister Nick Smith. For more details, click here.
| Photo: DOC |
Tourism on the conservation estate
The Department of Conservation’s 2010-11 Annual Report is now available. It includes information on how DOC is increasing its efforts to encourage tourism businesses to bring visitors onto the conservation estate.
Higher fees for foreign anglers?
You have until Friday 28 October to make your views known on whether non-New Zealand residents should be charged higher fees for fishing licences than New Zealanders. The proposal comes from a Department of Conservation and New Zealand Fish and Game Council discussion paper.
Photo: Helipro Rotorua
You can make an individual submission to email@example.com or email TIA Advocacy Manager Geoff Ensor. TIA will be making a submission on behalf of our members.
Mondayising public holidays
As part of its Work and Wages Policy released this week, the Labour Party wants to Mondayise Anzac and Waitangi Days, guaranteeing 11 public holidays each year. Currently if either or both days fall on a weekend, they are not observable as holidays by most people.
Mondayising public holidays is also an action point in TIA’s Tourism Future Statement 2011-14, as a way of stimulating domestic tourism.
Support from TIA Business Partners
JLT – insurance tips
Oops, we published an incorrect link to JLT’s 10 tips to improve your insurance renewal process plus other insurance news last week. Try this link instead.
For an easy to understand update on the latest economic information, check out Westpac Chief Economist Dominick Stephens’ bite-sized weekly videos. Westpac is a TIA business partner.
TIA members in the news
Air New Zealand has announced a significant boost to air service connections to regional New Zealand, with its purchase of seven new-generation ATR72-600 aircraft. It says the order will put a further two million seats a year into the New Zealand regional market.
Photo: Auckland Airport
What’s happening internationally?
Tourism Australia is launching a new campaign targeting Indian visitors. It wants to grow the spend by Indian travellers and students to $2.4 billion by 2020, up from about $800 million now. India is a key emerging market for New Zealand and the Australian campaign could help boost our numbers.
| An Irish view. |
Tourism Ireland has launched a €9 million tourism campaign that will be rolled out in Asia, Africa and Australia as well as Europe. The campaign is supported by revenues from the air travel tax and a range of partner companies.
Keep safe over long weekend
New Zealand Police are reminding those travelling over Labour Weekend that they will be enforcing a lowered speed tolerance of 4km/hr. They are also requesting courteous driving behaviour as there will be many international visitors driving around the country. Read more.
Tips to create loyal Facebook fans
With Facebook users numbering 800 million according to the company, the social networking site is an important marketing tool for many businesses. This article includes tips to help you create loyal fans, including creating consistent calls to action, focusing on smart branding, making word-of-mouth advocacy easy and monitoring, measuring and tracking your fans.