Latest TIA News Release
World’s travel media to descend on Southern Lakes
21 March 2012
The eyes of the world’s travel media will be on the Southern Lakes in May, when around 30 international journalists fly into Queenstown for TRENZ, the tourism industry’s annual showcase event.
“They will be joined by about 30 domestic media to report on TRENZ (7-10 May), an event that brings together several hundred of the country’s top tourism operators with 300 international Buyers looking to purchase New Zealand tourism products to sell to international consumers,” explains Ann-Marie Johnson, Tourism Industry Association New Zealand Communications Manager.
“Media attending this year’s TRENZ work for news outlets and publications that are very influential in terms of promoting travel experiences and destinations to international consumers and the travel trade, such as Lonely Planet, Japan’s Globe Trotter Guide, China’s official news agency Xinhua, and UK luxury travel magazine TTG Luxury.”
Tourism New Zealand’s General Manager Brand and International PR Catherine Bates says the team at Tourism New Zealand works hard, together with Air New Zealand and Qantas, to ensure a good international spread of media is present at TRENZ and that there is plenty of tourism news for them to cover.
“This year we have representatives from all of our priority markets - Australia, China, the UK, Germany and the US.
“TRENZ provides a fantastic opportunity for us to get international media down to the Southern Lakes region to experience New Zealand first hand and talk with the people who are at the heart of the industry.
“As a result, we know that when media go home again, they will be well placed to sell the unique story of New Zealand to their readers.”
Southern Lakes Chairman Jeff Staniland says the region is gearing up for another great TRENZ with the significant opportunities hosting an event such as this brings.
“We are particularly delighted to be welcoming a number of the world’s leading travel media along with a large number of domestic media. With representatives from Thailand, China, Taiwan, Australia, South Korea, Japan, UK, Germany, France, Canada and USA, this allows us to showcase the Southern Lakes' spectacular landscapes, varied activities and award-winning food and wine to the world.
“Together with our world-class tourism operators we will be working hard to ensure they get the most out of their stay in this memorable part of the world."
TIA manages TRENZ, which brings together about 280 New Zealand tourism operators (Exhibitors) with a similar number of invited international travel and tourism buyers and media from New Zealand’s major tourism markets. The event directly helps to grow New Zealand’s tourism industry, worth $9.7 billion in foreign exchange annually. Hosted by the Southern Lakes region, TRENZ 2012 will be at the Queenstown Events Centre, 7-10 May 2012.
TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas, host region Southern Lakes and other industry partners.
For more information visit www.trenz.co.nz
For further information, please contact:
Tourism Industry Association (TIA)
DDI: 04 496 5001
Mobile: 027 600 4565